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Makueni County Government through the department of Trade, Marketing, Industry, Culture and Tourism under the leadership of Chief Officer Dr. Jossylyne Mutua participated in the Marketing Society of Kenya Marketers Conference on 26th & 27th October 2023 in Mombasa, an annual event that brought together marketing professionals, industry experts, and thought leaders to exchange knowledge, ideas, and insights on emerging trends and best practices in the field of marketing. In its 3rd Edition, the conference aimed to explore the theme “Harnessing disruptive innovation for marketing success” with a focus on how best to leverage disruptive innovation to drive successful marketing campaigns and achieve business growth. The conference covered a wide range of subjects, including customer centric marketing, data analytics, Mobile marketing, customer experience, digital marketing, and more. This conference came at a time that the Department of Trade, Marketing, Industry, Culture and Tourism is in the process of restructuring the county marketing unit to facilitate efficient delivery of their roles. The marketing officers had the opportunity to meet marketing experts that could help address some of organization’s biggest marketing challenges in the trade, production and hospitality sectors and effectively learned, connected and shared experiences with fellow marketers.

The Objectives of the MSK Marketers Conference

  • Gain valuable knowledge, best practices, and actionable insights that can be applied to improve marketing of Makueni produce, products and services.
  • To familiarize the department with latest trends, technologies, and strategies in the market for effective delivery of the county marketing roles.
  • Meet and network with like-minded professionals, share experiences, exchange ideas and build relationships both regional and international.
  • Access to resources, tools, and latest technology solutions to enhance the participants marketing initiatives.