The State Department for Gender has kicked off a sensitization drive on the 50 Million African Women Speak Project in Makueni seeking to connect local women entrepreneurs to their peers in 38 African countries.
50 Million African Women Speak project is a digital platform designed to provide a one-stop shop for information on how to run business, accessing financial services, creating business opportunities online and access to training resources in 38 African countries.
Florence Chemutai, an official of the department, urged women from Makueni to register for the Pan-African networking platform that is meant to connect 50 Million African women in business.
She spoke at Mukuyuni on Thursday during the official launch of the sensitization drive in an event attended by governor Kivutha Kibwana and his deputy Adelina Mwau.
Chemutai said the networking platform is a web and mobile-based application expected to directly impact African women and create a fair-waged job for both young people and women from the increased business activities and capital flow.
Mwau cited lack of access to capital as the main hindrance to the empowerment of women in Makueni, adding that such technology will open markets for mango fruit farmers among others.
Mwau described the initiative as “a very practical way of speaking to the general agenda of empowering women” with its business resources and custom-built social networking features already attracting thousands of women and connecting them to do business with each other and share experiences in ways that were previously not possible.
Governor Kibwana on his part emphasized that the program will give Makueni women a chance to showcase their products and link with a market of millions across Africa, in addition to leveraging on opportunities for peer-to-peer learning and mentorship as part of a vigorous online community of entrepreneurs.