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The Department of Trade, Marketing, Industry, Culture and Tourism through the directorate of Trade, Marketing and Industry is mandated to develop and implement Micro, Small and Medium Enterprise (MSME) development programs in the county.
In this regard, a 2-day training session to assist MSMEs unlock their business potential was organized. The training scheduled for 10th & 11th June 2024 at Acacia Hotel in Wote, Makueni County covered the following areas;
i) Getting started
ii) Business registration and licensing in the county
ii) Capital requirements
iii) Access to financing and financial management
iv) Development of networks and partners
v) Introduction to export trade
vi) Development of export market strategies
vii) Product development, product certification and branding for export
viii) Identifying export markets and linkages
For effective implementation, the department engaged various stakeholders including Kenya Export Promotion and Branding Agency (KEPROBA), Kenya Small Business Development Center (SBDC) and the Makueni Revenue Office.