CHIEF OFFICER FELISTUS MUTUNE CALLS FOR TECH-SAVVY PUBLIC RELATIONS AS AI TRANSFORMS THE FIELD

Chief Officer Office of the Governor, Felistus Mutune represented Makueni County at the 20th Annual Public Relations Society of Kenya Summit held in Eldoret.

Mutune, who is also a communication professional, took part in a high-level panel discussion on strategic communication in policy, governance, and diplomacy.

She urged public relations officers to adopt a proactive approach in engaging stakeholders, observing that delayed communication often results in avoidable crises.

Mutune emphasized that communication is a core executive function, central to driving policy, managing crises, and strengthening public trust in government institutions.

She called for the function to be accorded the seriousness it deserves within public service.

She also highlighted her commitment to the communication unit in Makueni where the team has been advancing robust communication strategies in their work, stating that such frameworks are essential for effective governance.

Mutune further observed that Artificial Intelligence has transformed the communication landscape, urging practitioners to keep pace with emerging technologies shaping the industry.