MAKUENI ENTREPRENEUR TURNS BOABAB INTO BUSINESS GOLD

At the ongoing East Africa MSMEs Trade Fair in Nairobi, Makueni’s Rehema Madega from Kibwezi is showcasing how everyday resources can spark economic growth.

Rehema, the proprietor of Huruma Asili Foods, has transformed the baobab fruit (Adansonia digitata), commonly found in the lower parts of Makueni due to its drought resilience, into commercially appealing products.

She has developed Baobab Jam used as a bread spread .

The fruit is rich in vitamin C, calcium, potassium and dietary fiber, which help boost immunity and support digestion.

Additionally, Rehema has innovatively processed the fruit into a nutritious flour that can be used to prepare beverages and porridge.

Her innovation reflects the growing cottage industry movement in Makueni, where creativity and value addition are opening new income opportunities.

The Expo provides a platform for such local entrepreneurs to market their products regionally and beyond.