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Tourism

THE ‘SOKO MAKUENI’ E-COMMERCE PORTAL, AN INNOVATIVE PLATFORM THAT CONNECTS MAKUENI BUSINESSES TO GLOBAL MARKETS LEVERAGING ON TECHNOLOGY, BAGS TWO NATIONAL AWARDS!

Soko Makueni is a Government of Makueni county developed and run online marketing E-portal that accords produce, products and services from the county, a presence in the global market. Soko Makueni participated in the 6th Edition of the Kenya e-commerce awards that was organized by Vibrant Digital Africa under the theme Reimagining E-commerce in Kenya: powering growth with AI, last mile innovation, and secure transactions.

In this competition, Soko Makueni won the following awards; –

1. Gold award – Best Government E-commerce platform category

2. Silver award – Best B2B marketplace category

This competition seeks to recognize innovative efforts by different players in the e-commerce place and in adopting technology for businesses to access markets beyond borders.

The CECM, Department of Trade, Marketing, Industry, Culture and Tourism Dr. Sonnia Nzilani led the departmental delegation from the Government of Makueni County to receive the awards at a Gala Awards dinner during the Kenya E-commerce Awards 6th. Edition.

Wauni wa kwika nesa na ulungalu.

MAKUENI COUNTY PARTNERS WITH STRATHMORE UNIVERSITY TO CAPACITY BUILD MSMES

The Government of Makueni County envisions to transform the livelihoods of her citizens by increasing their household incomes. The Department of Trade, Marketing, Industry, Culture and Tourism through the Directorate of Trade, Marketing and Industry, has partnered with Kenya Small Business Development Centers (SBDCs) to support in the growth and scalability  of businesses in Kibwezi West and East Sub counties. 

Key reasons why Government of Makueni County through Directorate of Trade, Marketing and Industry is supporting MSMEs :

  • Micro Small and Medium Enterprises are key enablers of economic growth and development in Makueni county.
  • MSMEs represent a core pillar of the economy and play a significant role in innovation, wealth, and employment creation. 
  • So there is need to create an entrepreneurship culture where traders are constantly reminded of good business practices in order to increase their sales and profitability.  
  • The directorate has been supporting MSMEs to access to better markets through programmes such as exhibitions, development of ICT portal, Soko Makueni, formation of member associations, value addition, and development of infrastructure among others. 

The MSMEs were trained on financial planning, marketing needs, financing needs, book keeping and on use of technology in addition to:

  • Empowering the MSMEs toward self-reliance 
  • Provide market outlets, product development, training and market information to the producers.
  • Enable participants to understand simple book keeping methods in relation to their business size. 
  • Ensure the participants understand the advantages of keeping track of business transactions.
  • To instill skill and confidence in managing business finances. 
  • Sensitizing on the use of technology in business operations
  • Spotting a business opportunity
  • Market penetration.
  • It was agreed that a better enabling environment be provided for revitalizing the MSMEs to improve economic growth through addressing inefficiencies in the County licensing regime, formalizing unlicensed MSMEs, and strengthening institutional management capacities
  • It was agreed that advisory, training and consultancy activities to promote business, leadership, and governance capacities sessions be conducted in all sub-counties.

NZAUI NATURE TRAIL SHOWCASES MAKUENI’S SCENIC BEAUTY AND CULTURAL HERITAGE

Makueni County’s scenic beauty and rich cultural heritage were on full display today during the inaugural 13-kilometer nature trail hike at Nzaui Hill. 

The event organized by the tourism directorate and led by Dr. Sonia Nzilani, the CECM for Trade, Marketing, Industry, Culture, and Tourism attracted a diverse group of participants including tour operators, local farmers, hoteliers, and professional hikers.

Participants enjoyed breathtaking views from 1,833 meters above sea level Nzaui Peak and visited the legendary Mulata Ìvia rock, which features human footprints believed to mark the first landing place of the Kamba people. 

The six-hour hike included thrilling fun games, health talks, entertainment, and comedy, culminating in a tree-planting ceremony in the forest.

In her opening remarks, Dr. Nzilani emphasized the importance of preserving Makueni’s natural attractions and announced plans to organize similar activities in other regions. 

The event was also attended by Eng. Peter Mumo, CECM for Gender, Youth, and Sports, Dr. Faith Mwende of the _No Summit too high_ along with other stakeholders such as the Kenya Forest Service (KFS), Kenya Wildlife Service (KWS) and media representatives.

MSME DEVELOPMENT TRAINING

The Department of Trade, Marketing, Industry, Culture and Tourism through the directorate of Trade, Marketing and Industry is mandated to develop and implement Micro, Small and Medium Enterprise (MSME) development programs in the county.
In this regard, a 2-day training session to assist MSMEs unlock their business potential was organized. The training scheduled for 10th & 11th June 2024 at Acacia Hotel in Wote, Makueni County covered the following areas;
i) Getting started
ii) Business registration and licensing in the county
ii) Capital requirements
iii) Access to financing and financial management
iv) Development of networks and partners
v) Introduction to export trade
vi) Development of export market strategies
vii) Product development, product certification and branding for export
viii) Identifying export markets and linkages
For effective implementation, the department engaged various stakeholders including Kenya Export Promotion and Branding Agency (KEPROBA), Kenya Small Business Development Center (SBDC) and the Makueni Revenue Office.

MAKUENI KICKS OFF PLANS TO ESTABLISH TOURISM ASSOCIATION

Makueni’s tourism directorate has set the ball rolling towards establishment of a Tourism Association to unite stakeholders and market the county as a top tourists destination. It will be modeled after the Kenya Coast Tourism Association.

During a stakeholder sensitization forum on Thursday, an interim committee was put in place to oversee the registration process and recruit more members.

The forum was led by Dr. Josselyn Nzilani, Chief Officer of Trade, Industry, Marketing, Culture, and Tourism, and attended by representatives from the Kenya Tourism Board, Tourism Regulatory Authority, and other industry players.

CELEBRATING CULTURAL DIVERSITY

Trade, Marketing, Industry, Culture and Tourism Executive Committee Member Dr. Sonia Nzilani led the inaugural celebration of the World Day for Cultural Diversity for Dialogue and Development in Wote.

The celebrations highlights the richness of the world’s cultures and role of intercultural dialogue for achieving peace and sustainable development.

Dr. Nzilani noted that the UN-Sanctioned observance day was an enabler and economic driver adding that the event envisaged to give impetus to the institutionalization of culture of observance of international days in the county.

She as well stressed the need to increase budget allocations on cultural activities, noting that the promotion of the respect for diversity and intercultural dialogue is important for the county whose urban centers are increasingly becoming cosmopolitan.

The activity saw the winners of the 96th edition of the Kenya music festivals as well as the cultural festival winners of the plug Mtaani awarded with certificates.

DR. SONIA NZILANI, THE COUNTY EXECUTIVE COMMITTEE MEMBER FOR TRADE, MARKETING INDUSTRY, CULTURE, AND TOURISM, RECENTLY SPEARHEADED THE DISTRIBUTION OF 20 WATER TANKS.

Dr. Sonia Nzilani, the County Executive Committee Member for Trade, Marketing Industry, Culture, and Tourism, recently spearheaded the distribution of 20 water tanks generously donated by a partnership between the National Government’s Ministry of Wildlife and Tourism and Governor Mutula Kilonzo Jnr.
The initiative is designed to bolster wildlife conservation efforts in areas facing significant Human-Wildlife conflict within Makueni County, with a particular focus on benefiting Early Childhood Centers in Kibwezi East Sub-County and Kitise Kithuki ward.

MAKUENI, MINISTRY OF TOURISM MOOT JOINT TOURISM DEVELOPMENT STRATEGIES

Makueni County and the Ministry of Tourism and Wildlife have set the ball rolling towards joint tourism development and marketing.

During a tourism stakeholders meeting attended by players from both levels of government at Chyullu National Park on Friday, several approaches were fronted that will make Makueni a top tourist destination and boost local revenue.

These are:

1. Regularizing and promoting the South Eastern Kenya tourism circuit;

2. Working with industry players to set up hotels and tour agency investments around Chyulu;

3. Rehabilitation of Makindu airstrip;

4. Setting up four entry gates to Chyullu National Park at Makindu, Kaunguni, Metava and Katheka Kai with a view of promoting domestic tourism.

The meeting graced by Cabinet Secretary Dr. Alfred Mutua and Governor Mutula Kilonzo Jnr also agreed to develop a formula for sharing carbon credit revenue realized from the park.

Dr. Mutua promised to expedite completion of the electric fence around the park to put a permanent stop to the human-wildlife conflict that has left a long trail of death and destruction of property and crops in the larger Kibwezi area.

DR. SONIA NZILANI, THE COUNTY EXECUTIVE COMMITTEE MEMBER FOR TRADE, INDUSTRY, MARKETING, CULTURE, AND TOURISM INTERACTS WITH TRADERS AT KIKIMA, WINZENI, TUVILANI, AND MUKAATINI MARKETS IN MBOONI SUB COUNTY.

Dr. Sonia Nzilani, the County Executive Committee Member for Trade, Industry, Marketing, Culture, and Tourism interacts with traders at Kikima, Winzeni, Tuvilani, and Mukaatini markets in Mbooni Sub County, Thursday, on trading services concerns.

Issues addressed included sanitation and trading space. Dr Sonia reassured the traders of the department’s dedication to enhance and entrepreneurship in the county. Dr. Sonia encouraged them to adopt greening to improve cultural attraction sites, community health and climate change resilience.

Additionally, she inspected the designated site for the Mbooni West dumping site.