READY TO DRINK KALAMBA JUICE LAUNCHED
Governor Mutula Kilonzo Jr. on Sunday officially launched the ready-to-drink Kalamba fruit juice during the Mashujaa Day celebrations in Matiliku, Makueni Sub-County.
Governor Kilonzo announced that the County will continue to sell mango puree locally and for export, while the remaining produce will be processed into ready-to-drink juice.
Agriculture County Executive Committee Member (CECM) Joyce Mutua disclosed that the Kalamba production line has been linked to the Kenya Revenue Authority (KRA) stamp duty system, and the final product has received full certification from the Kenya Bureau of Standards (KEBS).
She said the County has implemented a quality assurance program to ensure consistent product quality. Additionally, a distribution point for the juice has been established at Green Park, Wote, with plans to stock it in supermarkets and various points of sale soon.
Mutua further noted that the County has identified value-chain champions in every Ward to support mango farmers by facilitating the off-take of their produce at designated aggregation centres.
To regulate the mango trade, all mango buyers in Makueni will now be required to obtain a movement permit, in addition to paying cess, to ensure fair distribution of trade across all areas.