MAKUENI PARTICIPATES AT KAM SUMMIT, SHOWCASING LOCAL INNOVATION AND GROWTH

Makueni has seized an opportunity to participate in the 7th Annual Kenya Association of Manufacturers (KAM) Summit, which kicked off on Tuesday at the Kenyatta International Conference Centre (KICC) in Nairobi.

The four-day event dubbed the Changamka Shopping Festival is organized by KAM in partnership with the Ministry of Investments, Trade and Industry.

Under the theme “Celebrating the Ingenuity of Kenya’s Manufacturing Sector,” the summit provides an opportunity for Small and Medium Enterprises to showcase their products, innovations and technologies, and network with industry players to gain exposure in the wider market.

In an effort to promote Makueni, the county government booth is displaying a variety of items, including value chain addition-farm produce (Kalamba Mango Juice), clothing, accessories, home décor and beauty products that showcase Makueni’s creativity and growing manufacturing industry.

Speaking on Tuesday at the county booth, the Trade, Industry, Marketing, Culture and Tourism CECM Dr. Sonia Nzilani lauded the festival’s significance. “This festival is a crucial initiative aimed at raising public awareness, supporting local industries, and creating job opportunities. It aligns with the Buy Kenya, Build Kenya strategy, which encourages the consumption of locally-made products and supports sustainable economic growth,” Dr. Nzilani remarked.

With over 100 SMEs participating, Makueni County’s involvement underscores its commitment to nurturing invention, local talent and entrepreneurship, and driving the county’s economic development through the promotion of homegrown products.