Author: Faith Mumo
MARKETING SOCIETY OF KENYA (MSK) 2023 MARKETERS CONFERENCE
Makueni County Government through the department of Trade, Marketing, Industry, Culture and Tourism under the leadership of Chief Officer Dr. Jossylyne Mutua participated in the Marketing Society of Kenya Marketers Conference on 26th & 27th October 2023 in Mombasa, an annual event that brought together marketing professionals, industry experts, and thought leaders to exchange knowledge, ideas, and insights on emerging trends and best practices in the field of marketing. In its 3rd Edition, the conference aimed to explore the theme “Harnessing disruptive innovation for marketing success” with a focus on how best to leverage disruptive innovation to drive successful marketing campaigns and achieve business growth. The conference covered a wide range of subjects, including customer centric marketing, data analytics, Mobile marketing, customer experience, digital marketing, and more. This conference came at a time that the Department of Trade, Marketing, Industry, Culture and Tourism is in the process of restructuring the county marketing unit to facilitate efficient delivery of their roles. The marketing officers had the opportunity to meet marketing experts that could help address some of organization’s biggest marketing challenges in the trade, production and hospitality sectors and effectively learned, connected and shared experiences with fellow marketers.
The Objectives of the MSK Marketers Conference
- Gain valuable knowledge, best practices, and actionable insights that can be applied to improve marketing of Makueni produce, products and services.
- To familiarize the department with latest trends, technologies, and strategies in the market for effective delivery of the county marketing roles.
- Meet and network with like-minded professionals, share experiences, exchange ideas and build relationships both regional and international.
- Access to resources, tools, and latest technology solutions to enhance the participants marketing initiatives.
27,000 Farmers Benefit from Planting Seeds from Makueni County Government
Over 27,000 farmers from Makueni have benefitted from certified seeds distributed by the County Government of Makueni for planting during the October-December rain season 2023.Beneficiaries were drawn from 11 wards that had prioritized planting seeds during the budgeting process for the 2023/24 financial year.
The Wards include Thange, Ivingoni -Nzambani, Mtito -Andei, Makindu,Nguumo, Kasikeu, Mbitini, Muvau -Kikumini, Kako- Waia, Kalawa and Mbooni.The initiative received a boost from the Kenya Red Cross Society which donated seeds to vulnerable households in Kibwezi –East Sub-county.
The Seed varieties distributed were Green grams, Maize, Beans, Cowpeas and assorted fodder and pasture seeds. With onset of the rains, Agriculture Executive Joyce Mutua has called on farmers to plant different seed varieties in order to achieve food security at the household levels.
Governor Mutula Kilonzo Jr currently presiding over the unveiling of Plug Mtaani Business Competition winners.
Plug Mtaani is a competition of entrepreneurial ideas by young people.
Faith Mumo Timona, a fruits value addition industrialist based at Kwa Kathoka is the overall winner of Makueni County Plug Mtaani Youth Business Competition. The winner will represent Makueni at the national level competition and stand a chance to win Sh 10M to nurture her vision. She was awarded a sum of Sh 50,000 by Governor Mutula Kilonzo Jr
Governor Mutula Kilonzo Jnr engages with Taxi and Pool Table Players in Wote.
Governor Mutula Kilonzo Jnr engages with Taxi and Pool Table Players in Wote. He promised an exciting Pool Tournament to be organized by Wote Municipality.
