KENYA TOURISM BOARD ENGAGES LOWER EASTERN COUNTIES IN TOURISM PROMOTION
The Kenya Tourism Board (KTB) on Thursday kicked off a two-day county engagement program in Wote, bringing together tourism and culture officers from Makueni, Machakos, Kitui and Nairobi counties.
The initiative aims to identify tourism opportunities and enhance local and international marketing strategies.
Makueni’s Acting CECM for Trade, Marketing, Industry, Culture and Tourism, Nicholas Nzioka, opened the event by appreciating KTB for its partnership with counties.
Nzioka highlighted the importance of proactive efforts in the competitive tourism sector. “The masters of the tourism game are fiercely competing for resources, while only the weak sit idly, waiting to be given a share,” Nzioka remarked.
The forum aims to enhance tourism, identify key focus areas to attract visitors and explore partnership opportunities.
Also present at the program were Stephen Mulei, Chief Officer for Tourism and Culture in Machakos, along with Directors Dianah Muli and Mutua Mulonzya for Tourism and Culture in Makueni.
